November 23, 2020
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Exclusive: Rebecca Minkoff Talks Camuto Partnership & See-Now-Buy-Now Ahead of NYFW Show

Rebecca and Uri Minkoff are all about evolution. As the brother-sister duo continues to be a leader in the see-now, buy-now runway shift, they are pumping up their shoe business. The team is confident that a new footwear partnership with Camuto Group will expand the depth of the collection, as well as strengthen the brand’s position in the market. “We’re the opening price point in the contemporary space, so we see a golden area where people are willing to trade up or trade down,” said Uri Minkoff.
Alex Del Cielo, CEO of Camuto Group, which is in the process of being sold to Aldo Group, said the Minkoffs’ expertise is critical to the plan. “Rebecca has built a brand we admire — she has a unique point of view, and the customer base is engaged and unwavering,” he said. Retailers also saluted the brand’s ability to tap into consumer needs. “Rebecca does a great job of staying connected with our customer,” said Gemma Lionello, EVP and GMM of accessories and beauty at Nordstrom. “She continues to evolve the assortment based on our customers’ lifestyle and needs.”
This week, buyers will once again visit the Minkoffs’ store in Soho for their Sept. 9

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