November 25, 2020
Uncategorized

Exclusive: Masha Ma to Become Creative Director of Kolon Sport China

HONG KONG — Chinese designer Masha Ma already runs a critically acclaimed eponymous fashion brand, but soon she’ll be adding to her responsibilities, assuming the role of creative director of upscale sportswear brand Kolon Sport China.
Kolon Sport is an outdoor label that launched in South Korea in 1973 and entered China in 2006. It’s the Chinese business that Ma will be overseeing.
The new creative direction is one of the first major changes Anta Sports, a 13 billion renminbi ($1.9 billion) company, is implementing after it signed a joint venture with Kolon Sport to grow the brand across greater China in February.
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Ma’s first collection covering men’s and women’s starts with spring and she has agreed to lead the design team of 12 creatively for at least three more seasons after that. The products will be shown in January in Beijing and be available in stores immediately.
“Everything designed is exclusively for China,” Ma said. “We don’t have the same product as Korea or anywhere else. Kolon is the Moncler of Korea in a sense, very luxurious, very high-quality, but the customer is slightly older. In China, we are aiming a bit younger

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