November 26, 2020

Colour match and read the small print: a guide to buying makeup online

Asos has announced the launch of its first colour makeup range – but how best to shop online without getting stuck with a product that doesn’t suit you? Here are five tips

Those of us who have chanced purchasing a foundation from the Avon catalogue only to discover, when it arrives, that it makes us look like a jaundiced Oompa Loompa, will know the perils of buying makeup without trying it out first.

While 60% of shoppers regularly head to the internet to buy books, music, movies and video games, according to the PricewaterhouseCoopers 2017 Total Retail Survey, a relatively modest 37% now purchase health products and cosmetics online rather than in-store. Now, with the online fashion powerhouse Asos announcing the launch later this month of its first colour makeup range, featuring an array of alluring products and shades for less than £10, that picture looks set to change.

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