November 23, 2020

Wunder2 Branches Into Highlighter, Glitter, for Fall

Wunder2 is expanding its lineup of products meant to withstand hell, high water or festival season.
The digitally native brand specializes in water-resistant, long-wearing, smudge-proof cosmetics, and is filling out its makeup assortment with new fall launches. The brand’s first highlighter, called Caviar Illuminator, a highlighter bead-and-serum combination that dries in 30 seconds and can be layered, as well as Glitter Gelly, which dries in two minutes and is meant to last all day, are set to roll out later this month. Wunder2 is also releasing 15 shades of Super Stay Liner, including colors with metallic and glitter finishes.
The brand recently unveiled Prime & Behold Professional Primer for Color Cosmetics, $22, a holographic primer meant to keep glitter and other makeup in place. That launch strategically took place before festival season, as did the release of Wunder2’s Pure Pigments Ultra-Fine Loose Color Powders, which sell for $9.95, come in five colors and are meant to last up to 24 hours.
The new products add to Wunder2’s lineup, which includes bestseller Wunder Brow Eyebrow Gel, a $22 brow product meant to stay in place for more than 24 hours.
“This is an opportunity to extend [our customer relationship] to the entirely of their makeup

Follow WWD on Twitter or become a fan on Facebook.

Read More…