November 25, 2020

L’Oréal Paris Ends Contract With Munroe Bergdorf

LONDON — L’Oréal Paris has ended its contract with transgender model Munroe Bergdorf after comments made by the 29-year-old on social media.
The company issued a statement: “L’Oréal supports diversity and tolerance toward all people irrespective of their race, background, gender and religion. The L’Oréal Paris True Match campaign is a representation of these values and we are proud of the diversity of the Ambassadors who represent this campaign. We believe that the recent comments by Munroe Bergdorf are at odds with those values, and as such we have taken the decision to end the partnership with her. L’Oréal remains committed to celebrating diversity and breaking down barriers in beauty.”
Bergdorf was the beauty giant’s first transgender model and was tapped as a “face of modern diversity” just two days ago. She was among the five faces of the #allworthit U.K. campaign to showcase five shades of the brand’s True Match foundation.
According to a Facebook post by Bergdorf, the model noted that her “rant” was actually a direct response to the marches in Charlottesville, Va. “First up, let’s put my words in context, as the Daily Mail failed to do so. This ‘rant’ was a direct response to the violence of white supremacists

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