November 26, 2020

Michael Jordan Personally Texted Nike Asking for Virgil Abloh’s Off-White x Air Jordan Shoes

It has to be a tough task to impress the one and only Michael Jordan, but it sounds like Off-White designer Virgil Abloh did just that with his new Nike collaboration.
Ahead of the Off-White x Nike “The Ten” collection’s prerelease in September, Abloh and Kanye West associate Tremaine Emory spoke with Showstudio to explain why the collaboration is more than meets the eye.
“There’s three important things,” Emory, who is the co-founder of creative agency No Vacancy Inn, said of the collection. “There’s the personal aspect. How [Abloh] seeded them out and wrote on them for everyone. Then, there’s the design aspect. You know, how they’re made to kind of be worn in, and all the other aspects; the laces, the writing on the side, the no Nike check, the ’85’ right here … Everything about it. But then, there’s also Virgil’s journey as a graduate from the Kanye West university.”
But perhaps the most interesting reveal of the clip came as Emory reflected on Abloh’s Illinois upbringing, which sparked a personal connection to Jordan. According to Emory, Jordan’s personalized Off-White x Air Jordan 1s — which circulated on social media in June, around the same time celebrities like Drake were receiving

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