November 29, 2020

Under Armour to Push Sleep Recovery Product for Holiday

NEW YORK — Under Armour is working to create buzz for its new sleep recovery product that it’s hoping will be a big hit this holiday season.
Under Armour officially unveiled its Athlete Recovery Sleepwear powered by TB12 apparel and related app at the CES show in Las Vegas in January and on Tuesday night, it hosted a media event at Inscape, an immersive mediation studio here, to allow influencers to experience the product.
Athlete Recovery Sleepwear, which was developed with New England Patriots quarterback Tom Brady, uses bioceramics particles in the lining of the garments that absorb infrared wavelengths emitted by the body and reflect them back. The technology is intended to promote better sleep, which in turn helps the body recover faster.
Dan Leraris, vice president of men’s training apparel, said the initial launch on the Under Armour web site and in the company’s Brand House stores has been successful and a larger rollout is slated for fall and holiday. In addition to the company’s own platforms, the collection will also be offered at select retailers around the world, he said.
Because the men’s and women’s line is pricey — $100 for long-sleeve tops and pants and $80 for T-shirts and shorts

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