November 29, 2020

My quest for the perfect plain white T-shirt

Justin Bieber, tattooed punks, hip-hop heads, stylish dads and summer hipsters all love the simple garment. But who makes the best white tee?

I enjoy, as a genre, any interview that accompanies the launch of a new clothing line – it is an admirable world of aggrandised nonsense. Take super-stylist Karla Welch, who has just collaborated on a collection with Justin Bieber.

This new range? Seven plain white T-shirts. In fact, supermarket-bought T-shirts “reimagined” (cut up and put back together) to best suit the star’s taste. And pray, what’s wrong with a normal white T-shirt? According to Bieber, the T-shirt he wanted “literally didn’t exist in the marketplace”.

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