Justin Bieber, tattooed punks, hip-hop heads, stylish dads and summer hipsters all love the simple garment. But who makes the best white tee?
I enjoy, as a genre, any interview that accompanies the launch of a new clothing line – it is an admirable world of aggrandised nonsense. Take super-stylist Karla Welch, who has just collaborated on a collection with Justin Bieber.
This new range? Seven plain white T-shirts. In fact, supermarket-bought T-shirts “reimagined” (cut up and put back together) to best suit the star’s taste. And pray, what’s wrong with a normal white T-shirt? According to Bieber, the T-shirt he wanted “literally didn’t exist in the marketplace”.