November 26, 2020

NuMe Arrives at Ulta Beauty

Known for its tourmaline ceramic materials and far infrared technology, NuMe is bringing its collection of hair tools to Ulta Beauty.
“I’m an avid shopper [at Ulta Beauty] and love the way they remain true to having the latest and most innovative beauty brands,” said Sabrina Maren, chief executive officer of the brand. “Many of our core customers are already shopping at Ulta and we were excited to explore the opportunity to go from e-commerce to brick and mortar.”
Already available through Target and its own e-commerce site, NuMe is offering three of its best-selling tools at roughly 230 Ulta Beauty locations: the Megastar Hair Straightener, the Lustrum Curling Wand and the Classic Curling Wand.
With a negative ion light located at the base, the Megastar Hair Straightener is said to add shine and softness while straightening hair. The Lustrum Curling Wand, which contains five interchangeable barrels in varying sizes, gives the user multiple options to create curls or waves in the hair. Available in 19-millimeter, 25-millimeter and 32-millimeter barrels, the Classic Curling Wand is said to prevent frizz while curling hair. The tools range in price from $79 to $159.
“Traditionally when a product is needed or wanted, the first place we turn

Follow WWD on Twitter or become a fan on Facebook.

Read More…