May 9, 2021

Italian Brands Auction Off Tickets to Their Fashion Shows for Charity

MILAN — Make your best offer, fashionistas. The doors of Milan Fashion Week are opening for the highest bidders as the industry’s big names have partnered with the Charity Stars web site to auction show tickets.
Until Sept. 8, users can tender their offer to get access to a range of fashion shows and events. The proceeds of the sales will be destined to a series of charitable foundations, picked by the fashion labels.
The hottest auctions include invites for the Versace, Giorgio Armani and Salvatore Ferragamo shows.
Versace offered two tickets to its upcoming show on Sept. 22, plus a meet-and-greet with Santo Versace to follow. So far, the bid has raised the top sum of 650 euros.

Versace’s offer on

Fausto Puglisi submitted the same package, offering two passes for his fashion performance and a meet-and-greet with him on Sept. 20.
Giorgio Armani, Alberta Ferretti, Tod’s and No. 21 all offered two seats to their shows, while Salvatore Ferragamo also added passes for the after-show cocktail and party, hosted to celebrate the brand’s new women’s fragrance. This offer has raised 400 euros so far.
The proceeds of these auctions will be donated to the “Operation Smile Italia” foundation, which nurses and operates on children

Follow WWD on Twitter or become a fan on Facebook.

Read More…