December 5, 2020

Grammar Launches Capsule Collection of White Shirts

Grammar, a new capsule collection of organic cotton women’s shirt styles, isn’t playing by the fashion rules.
The collection will be available for pre-order on Kickstarter starting Sept. 5, and then will be sold exclusively on, beginning in November.
The shirts, which have names such as The Verb, The Preposition, The Dangling Modifier, The Conjunction and The Split Infinitive, are made by hand in New York’s Garment Center and are available in sizes 0 to 12. Orders placed early in the Kickstarter campaign will receive a discount (15 percent off the purchase of one shirt, 20 percent off the purchase of two to four shirts, and 25 percent off if all five styles are purchased) from the planned $150 to $250 retail price points. Orders will be shipped to customers eight weeks after the Kickstarter funding.
According to Althea Simons, founder and chief executive officer of Grammar, “Not a lot of fashion people use Kickstarter. I’m using it to collect pre-orders so I don’t have as much inventory risk. I needed to raise money to produce, and I’d rather have it come from pre-orders.”
The first collection contains shirts made of 100 percent sustainable organic cotton poplin from India. The Verb shirt ($150),

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