November 29, 2020

BioClarity Re-brands Green Three-Step Acne Treatment System

Skin-care line BioClarity has re-branded in hopes to more clearly deliver its clean acne-treatment products to the masses.
The direct-to-consumer brand has repackaged its products, launched a new moisturizer and brought New York dermatologist Rachel Nazarian into its fold as its key dermatologist partner.
The BioClarity line uses a proprietary ingredient called Floralux that has a synergistic effect when combined with botanics and salicylic acid that aims to treat breakouts without causing dryness or itchiness, according to Melissa Reinking, senior director of marketing for BioClarity. Floralux is a chlorophyll-based “detoxifier,” Reinking said, where the chlorophyll molecule has been wrapped in liposome so it can penetrate the skin. “It has antioxidant properties, it has all sorts of great vitamins in it…you can drink it, but you can also put it on the skin,” she said.
The line, just over a year old, was launched to fill what the BioClarity team saw as a white space in the beauty world. “There are 50 million Americans affected by acne annually, and there [wasn’t] a great clean and green solution in the marketplace,” Reinking said. “Not only is it packed with good-for-you ingredients, but also is gentle and kind to the skin.”
BioClarity is part of Adigica Health Inc., a

Follow WWD on Twitter or become a fan on Facebook.

Read More…