December 2, 2020

Barneys Taps John Vizzone to Create Millennial-Skewed Line

Barneys New York is heightening its focus on the Millennial shopper and has tapped Cifonelli creative director John Vizzone to create a more-moderately priced collection of tailored clothing targeted to this younger customer.
The collection, John Vizzone x Barneys New York, is exclusive to Barneys for at least the next year, said Vizzone, who served as creative director for Ralph Lauren’s Purple Label collection for more than 25 years before signing on with Cifonelli in 2014.
Tom Kalenderian, executive vice president and general merchandise manager of men’s wear for Barneys, said Vizzone and the retailer’s merchandising team were brainstorming about how best to attract a younger customer where they saw a void in the assortment. “It was the missing link in our business,” he said.
The younger guy will come to Barneys for his limited-edition sneakers, jewelry or other items, but with the average suit selling for more than $3,000 and shirts in the high $300 range and above, he often shops elsewhere for his more-tailored pieces, Kalenderian said.
So Vizzone agreed to create a line of Italian-made suits, sport coats and trousers that will retail for $995, $695 and $250 to $265, respectively. The collection will also include woven shirts made in Spain for

Follow WWD on Twitter or become a fan on Facebook.

Read More…