November 26, 2020

Resale Platform TrueFacet Adds Full-Price Option

TrueFacet, the online marketplace for pre-owned watches and jewelry, is joining the world of full price.
The digital marketplace is adding a new Brand Boutique platform to give shoppers access to select brand partners for jewelry and watches. The addition is in response to consumers’ request for “new,” according to founder and chief executive officer Tirath Kamdar. Consumers who head to the TrueFacet landing page can click on either the access button for the pre-owned marketplace or the one for the new boutique.
Kamdar said the boutique initially has 16 brands, with half offering jewelry and the other half specializing in watches. The plan over time is to add new brands to the offerings, as well as limited product pieces and specially created “exclusive experiences” coordinated between TrueFacet and a brand partner. Some of the launch brands include Fabergé, Fendi, Les Artisans de Genève and Mimi So. Prices range from $1,000 up to $250,000.
Kamdar began TrueFacet in 2014. Many of the brands that provide pre-certification of designer jewelry and watches on the resale side are now expanding their partnership to be part of the Brand Boutique category. The ceo also said, “Having a pre-owned certification can [command] a 15 percent premium for

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