Laura Geller’s QVC look.
A collaboration between QVC Inc. and Perfect Corp. will help consumers with one of the most vexing issues in selecting color cosmetics — picking the right shade.
On Aug. 22, the multiplatform retailer will team up with Perfect Corp.’s YouCam Makeup app to allow real-time virtual try-ons for a special selection of Laura Geller New York beauty products. The items will be the QVC Today’s Special Value, a popular feature where QVC identifies one item priced sharply from midnight EST until 11:59 p.m. PT.
This is the first QVC broadcast television augmented reality purchase experience that can be completed in the palm of users’ hands. Viewers can road test products directly from mobile devices by downloading and using YouCam to explore color options and finishes in seconds. QVC already has the ability to tell the background of its beauty features and merging of mobile AR technologies provides a mess-free avenue to see how a shade looks before buying.
“QVC has a long-standing history of bringing beauty products to life by leveraging the best storytellers and innovators behind our prestige brands,” said Ellen Lennon, director of beauty merchandising for QVC. “Through this collaboration with YouCam Makeup, we are introducing a new way