January 15, 2021

Macy’s to Offer More Exclusives, Doubles Down on Digital Push With New President

As part of a larger effort to turn its business around and place a stronger focus on digital, Macy’s Inc. announced today that it has tapped former SVP of eBay North America Hal Lawton to serve as its new president. The department store chain will also use more consumer insights and data analytics and restructure its merchandise operations — which will soon include a lot more exclusive products.
Lawton, who will take his new post on Sept. 8, will be responsible for all aspects of the Macy’s brand, including merchandising, marketing, stores, operations, technology, and consumer insights and analytics. He will report to CEO Jeff Gennette.
“Hal Lawton has deep expertise at the intersection of retail and technology, a diverse set of business experiences that give him a unique perspective, and a track record of successfully driving a change agenda at scale. I’m thrilled that he has chosen to join Macy’s,” said Gennette. “This is a key step as we look to further transform the business and work through the volatility of today’s retail landscape. Macy’s already has one of the strongest omnichannel businesses in the industry, and with Hal on the team, we will accelerate the integration of digital both online and

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