May 13, 2021

Hairstyle App Poised to Heat Up Styling Tool Sales

Today’s technology allows users to virtually apply makeup, view what cosmetics procedures will look like and even offer skin-care suggestions. Now, Perfect365 Inc. has partnered with Hot Tools to give consumers a virtual avenue to experiment with its tools to create hairstyles.
Hot Tools and Perfect365 offer an app where users can virtually try on six different Hot Tools-designed styles on a selfie or by using the Live Augmented Reality Mirror. This is activated when the camera on a smartphone is turned into a mirror.

Hot Tools offers virtual hairstyles.

Each look can be re-created at home using a different tool. There are guided tutorials to help. The corresponding products needed to create the look can be purchased directly from the app on the brand’s web site. The web site also offers a where to buy to locate retail locations. The hair devices include Hot Tools’ Tourmaline SuprLite Dryer, curlers, Curl Bar and its Vapor Flatiron.
“Just like makeup, hair looks different on everyone. Being able to see how a hairstyle looks and try-on and experiment with different looks is part of the power of digital beauty. You can see how the hairstyle looks before spending the time and committing to one,” explained Cara

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