October 21, 2020
Uncategorized

Indie Beauty Expo Expands Programming, Launches Content Platform

The Indie Beauty Expo is growing into more than just a trade show.
The business, which launched in 2015 with a one-day expo, has expanded to multiple cities with a set of new offerings — including a full day of indie beauty education and its own publication. IBE’s geographic expansion — which now includes shows in New York, Los Angeles and Dallas — will continue in 2018 with London in October.
The Indie Beauty Expo’s third New York show will be held Aug. 22-24 with 400 brands in the skin, hair, nail, fragrance, tool, ingestible and lifestyle categories exhibiting. IBE estimates that 750 buyers, 600 members of the press or influencers and about 2,200 consumers will attend the show.
Day One is focused on education. Called Connect Indie, programming includes educational classes and panels that are meant to highlight the things indie beauty entrepreneurs need to know. For the first time, IBE is expanding its class offering into levels — 100, 200 or 300 — where entrepreneurs can learn different skills.
“We realized that while they all have a lot of passion, the experience, knowledge and know-how of the beauty industry, the channels or [knowledge of] how to be a business person was highly variable,”

Follow WWD on Twitter or become a fan on Facebook.

Read More…