May 13, 2021

Beauty on a Budget: DIY Mass Market Items Offer Options to Procedures

When it comes to beauty, some women have to fake it.
Social media has fueled growth of surgical and non-surgical procedures as consumers search for selfie-worthy perfection. According to data from the American Society for Aesthetic Plastic Surgery, Americans shelled out more than 
$15 billion on surgical and nonsurgical procedures last year, representing a $1.5 billion increase in spending from 2015 to 2016. The U.S., in fact, leads the world in total surgical and injectable procedures, according to the International Society of Aesthetic Plastic Surgery.
Med spas are popping up across the nation and “getting work done” is no longer taboo — rather something to broadcast. Demand is escalating for eyelash extensions, which average $150 in salons, and micro-blading, where a penlike hand tool deposits pigment into the brow at prices that can run up to $600.
But what about consumers with Kardashian dreams on a Natty Light budget?
Whether limited by cost, preference for natural avenues to mimic cosmetic procedures or even parents who say no — more women are opting for mass-market or online options. Retailers said that trend explains why mass-market sales of brow products escalated 26.4 percent for the 52-week period ended July 9 as tracked by IRI.
Drugstore beauty hacks are

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