January 24, 2021

Upbeat Vibes Abound at Vegas Men’s Shows

LAS VEGAS — While business conditions remain challenging, the retailers who have survived are upbeat about the future.
But the rules have changed. To lure customers away from their computers and into stores, merchants are being creative — installing pop-up shops, giving their stores a facelift and shifting their mix to inject a much-needed shot of color and comfort.
Although traffic seemed a bit off at the men’s shows here this week, the department and specialty stores who did make the trek to Las Vegas to shop Project, Liberty Fairs, Capsule, Agenda and the PGA Show found a vast assortment of colorful sportswear and clothing for spring, much of it boasting performance features.
At the Doneger Group’s spring men’s overview on the opening day of the shows, Patty Leto, senior vice president of merchandising, said, “The retail landscape is changing at an unprecedented rate” and merchants need to embrace those changes by “thinking out-of-the-box.” Today’s customer is time-poor and experience-hungry, she said, and searching for newness — and it’s up to stores to fulfill those needs.
For spring, the key opportunities center around offering diverse wardrobe options with a distinctly casual bent. Tim Bess, Doneger’s fashion trend analyst, said key pieces include utility bottoms

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