September 26, 2020
Uncategorized

Influence Peddler: Celebrity Colorist Justin Anderson on Creating Authentic Content

As a celebrity colorist, Justin Anderson has plenty of content to feed to his 80,000 Instagram followers. Known in L.A. as “the blonde guy,” Anderson regularly tones the hair of stars like Jennifer Aniston and Miley Cyrus. And now he has a new home base: DPHue House, a West Hollywood bungalow-turned-invitation-only-salon opened by the hair color and care brand, for which Anderson serves as creative director.
More of a Coachella VIP-style hangout than salon, the house serves as Anderson’s one-chair space to work on his celebrity clients and influencers. The idea is that once they’re in the house, the content will flow naturally — spurred in part by the bungalow’s hip furnishings — and DPHue will up its social media engagement organically.
Most of DP Hue’s products — the brand is distributed in Sephora, Ulta Beauty, HSN and other online retailers — are designed to extend the life of a professional color job in between salon visits. The brand’s ceo Donna Pohlad, who founded DPHue out of her own frustrations in keeping color fresh between appointments, also felt the brand could benefit from a dedicated space for creating educational content during a time of high growth. After entering Ulta last year, the

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