Wu Wear is officially back.
Wu-Tang Clan’s apparel line, one of the first created by hip-hop artists, will reenter the market and is showing at the Agenda trade show in Las Vegas this week.
“We never stopped producing it. We just took a more underground, boutique approach to try and figure out the new business,” said Oliver Grant, who started the line in 1995. “Now we know the lay of the land and how to attack it again.”
Grant and Robert Diggs, best known as RZA, who founded the rap group, have teamed up with Live Nation Merchandise to produce the collection. They will create a capsule line for holiday and release a full fashion assortment for spring 2018, which will mark Wu-Tang’s 25th anniversary.
“Our brand is at a legacy level,” asserted Diggs. “I think about Bill Blass, Lee or Calvin Klein and they were new at one point and became legacy brands. We have an opportunity for our brand to stand alongside Tommy Hilfiger. We are happy Live Nation recognized that and is helping us put the brand out there.”
The unisex collection will retail from $35 to $160 and include older designs and new pieces. The assortment, which will be designed by