January 27, 2021

Reformation Needs To Know We’re Over The Odd Jeans Trend

After the weirdness that was Topshop’s see-through jeans/shorts/sitch, we thought we’d left the trend of unusual and impractical jeans behind us.

We thought wrong.

Because there’s a new pair of jeans bothering us and they’re more ridiculous than the last.

What’s worse is they’re from one of our favourite brands: Reformation.

Ethical, smart and beautifully made, this brand strikes the right balance between style and substance. Usually.

So we have some questions, the first being “WHY?”

I mean, unless you’re dwelling in a ’90s Rn’B music video, who is going to be wearing these??

We like our zip to end where we can see it, thanks all the same.

A post shared by Reformation (@reformation) on

Reformation said it themselves:

A taste you’d only acquire by watching MTV regularly in the late ’90s. #ZipperJean

At least they have a sense of humour about it, acknowledging it’s an acquired taste.

But all we have are questions. Like whatever happened to taste?

And when are they having a sale* because we’d kinda like to try them on for size?

*Because we are NOT spending £114.06 on these.

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