October 31, 2020
Uncategorized

Copenhagen Fashion Week Highlights a Changing Danish Design Identity

COPENHAGEN — Bigger, better and stronger-than-ever was the take-away from Copenhagen Fashion Week, which concluded Aug. 12.
An air of optimism floated on the city, thanks to clement weather but also to the positive figures published by the Dansk Fashion & Textile trade association. Despite a continued post-Brexit slump and lackluster performance of the Scandinavian region, the domestic market experienced 12.3 percent growth in the first quarter of the year, while exports, notably to Germany, Italy and Belgium, were flirting with double digits.
“The indicators in the Danish industry are on an upward swing. One example is that buyers are ordering more styles in larger quantities,” said Copenhagen Fashion Week chief executive officer Camilla Frank for whom this positive outlook was the perfect mind-set to kick off profound change for the organization.
To strengthen the Danish capital’s signature, a meatier five-day schedule was streamlined and enriched to include graduate shows, showrooms and the fashion prize organized by heavyweight department store Magasin du Nord; the notion of off-schedule was made redundant, with presentations and other fashion events scheduled in equal footing with runway shows through a new vetting process; talks and round-tables opened to the public, and also host brands hailing from other Scandinavian

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