October 21, 2020
Uncategorized

Black Daisy Junior Line to Launch With Maddie & Tae as Face

Jack Gross knows how to pick ’em.
When the chief executive officer of One Jeanswear Group was looking for a face for its L.E.I. brand in 2008, he first sought a “high-powered spokeswoman, but they were too expensive.” So on the recommendation of a friend, he met an up-and-coming country music singer who won him over with her high moral standards, work ethic and ambitions, and “we just clicked.”
That up-and-comer was Taylor Swift, who served as the face of the jeans label from 2008 to 2009.
Although Gross said he has no crystal ball and just “got lucky” with Swift, he sees the same characteristics in Maddie & Tae, a country music duo whose first single, “Girl in a Country Song,” became a platinum-seller and positioned the duo as an alternative to bro-country. And so he has signed the pair to be the face of a new juniors denim brand, Black Daisy, that will make its debut for back-to-school. “I had the same feeling when I met Maddie and Tae. They have similar ideals, they’re hard-working, ambitious and passionate.”
And they’re relatable to the Black Daisy target customer. The line is intended to fill what Gross sees as “a void in the market

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