October 31, 2020
Uncategorized

Jordyn Woods Launches True Religion’s Baby Fit Collection & Brand Teases New Shoes for Fall

True Religion celebrated the launch of its new Baby Fit jeans at Ysabel restaurant in Los Angeles on Wednesday and announced plans to add new styles to its footwear collection.
“We’re excited about what’s coming for fall,” shared chief marketing officer Tara Peyrache. “We’ve got three new low-top styles in burgundy and other colors.” Peyrache added that customer demand for more of True Religion’s shoes has grown since relaunching into the footwear category in March.
L-R: Yovnna Ventura, chief marketing officer Tara Peyrache and Jordyn Woods launch True Religion’s Baby Fit collection.
The kickoff event for its Baby Fit denim line included some stylish appearances by celebrity fans of the brand. “Life of Kylie” star Jordyn Woods entertained guests while wearing the Jennie Curvy Skinny jean with a lingerie-inspired black top and lace-up booties.
The event included DJ set by Woods and Lion Babe and highlighted the introduction of four new fits to the True Religion assortment. “Empire” actress and singer Serayah teamed the Cameron Boyfriend jeans with a sheer black top and glitter pumps, and model Stassie Karanikolaou complemented her Halle Super Skinny jeans with a plunging black top and strappy sandals.
Previously speaking to FN about the brand’s venture into shoes, Peyrache said

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