Jeremy Scott has long incorporated symbols of pop culture into his designs, and his latest project involves the ubiquitous furry boot. Scott and Ugg have linked on a set of limited-edition styles that will make their debuts on Sept. 13.
“Collaborations have been very popular for a long time, and we have done them in the past but never been that strategic in terms of what they can do for us as a business. This collaboration stretches what the brand stands for and what we can do design-wise,” said Andrea O’Donnell, president of Ugg.
UGG’s collaboration with Jeremy Scott.
The tie-up with Scott is the first one that covers all categories — women, men, kids and babies. Ugg collaborated on a women’s style back in 2010 with Jimmy Choo, and in October will debut a men’s collaboration with 3.1 Phillip Lim.
The eight limited-edition styles will retail from $90 to $1,195 at select global retailers and at five North American retailers: Just One Eye, IntermixOnline.com, Serenella, Chuckies and David Lawrence.
“I was an undercover Ugg fan. They are so cozy and I love the way they look with pants and shorts,” said Scott. “It’s not known for men to wear them so much here even