May 13, 2021

UGG Collaborates With Jeremy Scott

Jeremy Scott has long incorporated symbols of pop culture into his designs, and his latest project involves the ubiquitous furry boot. Scott and Ugg have linked on a set of limited-edition styles that will make their debuts on Sept. 13.
“Collaborations have been very popular for a long time, and we have done them in the past but never been that strategic in terms of what they can do for us as a business. This collaboration stretches what the brand stands for and what we can do design-wise,” said Andrea O’Donnell, president of Ugg.

UGG’s collaboration with Jeremy Scott.

The tie-up with Scott is the first one that covers all categories — women, men, kids and babies. Ugg collaborated on a women’s style back in 2010 with Jimmy Choo, and in October will debut a men’s collaboration with 3.1 Phillip Lim.
The eight limited-edition styles will retail from $90 to $1,195 at select global retailers and at five North American retailers: Just One Eye,, Serenella, Chuckies and David Lawrence.
“I was an undercover Ugg fan. They are so cozy and I love the way they look with pants and shorts,” said Scott. “It’s not known for men to wear them so much here even

Follow WWD on Twitter or become a fan on Facebook.

Read More…