January 19, 2021

Nike’s New Cortez Sneaker Is All About Girl Power

In the year of its 45th anniversary, the Nike Cortez sneaker remains an iconic brand staple long after its major pop culture moment 23 years ago in the classic film “Forrest Gump.” This year alone, Nike has celebrated the shoe by throwing a birthday bash in L.A., developing a retro-inspired campaign starring Bella Hadid and releasing various limited-edition versions of the shoe, including its first-ever edition for Latino Heritage Month.
The momentum for the Cortez continues this month as Nike has partnered with the cool-lady clique International Girl Crew on a NIKEiD Cortez Classic inspired by different global cities.
The NikeiD Cortez Classic comes in three new colorways.
The International Girl Crew prides itself on being empowering, creatively driven women who share a passion for culture and the arts. “IGC is about fashion, style and having fun times with my mates all around the world, from Greece to Jamaica, Paris and of course, our three home cities of London, New York and Los Angeles,” said Sharmadean Reid, a founding member of the International Girl Crew. The natural affinity for style that the crew shares made this partnership a seamless opportunity to design the classic NikeiD Cortez.
The shoe is offered in three colorways, pertaining to the cities of London, New York and Los Angeles.

Follow Footwear News on Twitter or become a fan on Facebook.

Read More…