May 13, 2021

Lidl Asks Male Customers To Wear Women’s Knickers To Work

In a gaffe on Lidl’s Twitter, the supermarket giant accidentally asked their followers to wear underwear – just underwear – to work.

Lidl described nude and black knickers as men’s work trousers, thus implying it was perfectly appropriate attire for work.

Fortunitely, customers saw the funny side of the mistake and so did Lidl.

Dear men of Ireland,

We would like to confirm that this was a typo in our newsletter, please DO NOT go to work in just these.


— Lidl Ireland (@lidl_ireland) August 10, 2017

Airing on the side of caution, they implored their followers to not go into work in just skimpy pants. You know, in case logic didn’t tell them so.


— Lidl Ireland (@lidl_ireland) August 10, 2017

Of course some Twitter followers went to town on this slip up, but who can blame them? One commented: “er I bought four already!”

To which Lidl replied:

In which case, you might be okay if you wear all four pairs at once but you’ll have to check with your employer directly.

— Lidl Ireland (@lidl_ireland) August 10, 2017

Trust social media to make your week day commute more interesting.

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