January 26, 2021

Influence Peddler: Amy Pham Gears Up for Beautycon

If you haven’t heard of Amy Pham, you likely will soon. The DJ-turned-fashion-and-beauty-influencer, known to her 500,000 Instagram followers as @iamamypham, just signed a deal to be one of five hosts for MTV’s revival of “TRL,” set to air this fall.
In the meantime, Pham, who has partnered with beauty brands such Cover Girl, Maybelline and Smashbox, is gearing up for Beautycon Festival in Los Angeles, held Aug. 12 and 13 at the Los Angeles Convention Center. Pham is a Beautycon Brand Ambassador, which means she’ll be covering the megaevent on her social channels.
Ahead of Beautycon, WWD spoke with Pham — a frequent jetsetter due to her work schedule — about why Instagram is better than Snapchat and emergency beauty shopping at the JFK International Airport.
WWD: What are your platforms of choice and why?
Amy Pham: With Instagram, I have better engagement. I used to use Snapchat to have more of a personal connection, but Instagram Stories does a much better job at that. Instagram is kind of all in one for me. I use it heavily for business, keeping up with friends and also giving people who want to know more about what I’m involved in a look at my day

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