Japanese premium denim brand Edwin Jeans is returning to the North American market with a new collection designed by Adriano Goldschmied, the Los Angeles-based denim guru.
Founded more than 70 years ago in Japan, Edwin has been known for utilizing exclusive fabrics, revolutionary production technologies with state-of-the-art finishing. Known as “the Levi’s of Japan,” the brand has more than 2,000 points of sale throughout Japan and Europe and 32 company-owned stores in Japan.
The Edwin Morrison jean
“The goal is to make Edwin the only global Japanese denim brand,” said Goldschmied, who has long admired and worked with Japanese denim companies. “They are one of my main inspirations because they love indigo and they are amazing at developing product.”
The new Edwin collection is designed at Goldschmied’s studios in Arts District of downtown Los Angeles, and the company’s main headquarters are in East Tokyo, hence the new slogan “From East Tokyo to East L.A.” The first collection will be a limited capsule collection for men and women, available for holiday 2017 retail, followed by a focused collection of stand-alone items for spring 2018. Staying true to the roots of the brand, the collection will be manufactured in Japan. Retail prices range from $225 to