May 12, 2021

Pitch perfect: the best fashion of the new football season

As the Premier League kicks off, we look at the finest kits, crops and managerial chic that 2017/18 has to offer

Football and fashion have more in common than you might think. There are seasons in both, for example, and the musical-chairs-style soap opera that is the hiring and firing of – delete as appropriate – the managers/designers at clubs/brands is strikingly similar. As football’s new season begins, here are some style notes to see you through pub chats till May.

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