January 21, 2021

Tommy Bahama Creating Collegiate Series Line

Just in time for back-to-school, Tommy Bahama is introducing the Collegiate Series, a collection that features some of the brand’s signature styles in the colors and logos from 40 of the top universities across the country. Styles include polos, camp shirts and half-zip pullovers in two fits: standard and trim.
Doug Wood, chief executive officer of Tommy Bahama, said the Collegiate Series expands the company’s portfolio of sport products that include Major League Baseball and the National Football League.
It was developed in conjunction with licensing partners, IMG College Licensing LLC, Fermata Partners and 289c Apparel Ltd., and will be sold on the Tommy Bahama web site, select Tommy Bahama stores, Follett Higher Education bookstores, Alumni Hall fan shops, Fanatics.com and select college books stores across the country.
Retail prices for the series range from $110 to $165. Other schools will be added to the roster later in the year.
To introduce the collection, the brand will host a sweepstakes to win a trip to the Maui Jim Maui Invitational college basketball tournament in Hawaii Nov. 20-22. The sweepstakes will run from Aug. 14 to Sept. 12 and the winner will receive airfare and lodging for two, all-access VIP tickets to the tournament, dinner

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