January 18, 2021

Todd Snyder Collaborating With Fitness Guru Akin Akman

Todd Snyder is taking his Champion collaboration to the next level.
The men’s wear designer has teamed with Akin Akman, a fitness instructor with a large, influential fan base, on a capsule collection that will launch next week.
Called Drop One, the collection will feature five men’s and five women’s styles of T-shirts, tanks, hoodies and shorts. There will also be a special limited-edition bomber, signed by both Snyder and Akman, that will be available to celebrate the new partnership.
“I really wanted to take our Champion partnership to the next level, and collaborating with a true athlete like Akin brings an authenticity to the product,” Snyder said. He said he’s been working with Champion for over four years and this is “a cool way to connect with customers who may not know us.”
Snyder first met Akman when he was featured in the brand’s ad campaign last year and the two immediately hit it off. They created a T-shirt together six months ago, which sold out in a day, “so I said we should sit down and do something more meaningful.”
Snyder said Akin “is a brand of his own” with a community of followers called Akin’s Army, so he took some of the key Champion

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