October 20, 2020
Uncategorized

Kylie Jenner’s Kylie Cosmetics On Way to Becoming $1B Brand

Los Angeles — Look out, L’Oréal and Lauder — Kylie has you in her sights.
Ever since 19-year-old Kylie Jenner launched her now-signature Kylie Lip Kits on Nov. 30, 2015 — when the three shades sold out in seconds — there has been raging speculation about the size of her business, with guesstimates ranging from $50 million up to $300 million being tossed around by those in the financial, beauty and tech spaces.
Well, here’s the bad news for more-established beauty players: Jenner’s surpassed the higher figure with ease. Kylie Cosmetics actually has done $420 million in retail sales — in just 18 months — Kris Jenner revealed to WWD last week during an interview in her office at her home in Hidden Hills in Los Angeles. It was the first time the Jenners have disclosed the scale of Kylie’s business, and they provided WWD with documentation.
The number is clearly impressive, but when compared to the sales of some other mega-beauty brands, the growth trajectory of Jenner’s business becomes even more significant.
For perspective, the Estée Lauder Cos. Inc.-owned Tom Ford Beauty was said to have reached revenues of $500 million after a decade, and the brand is considered to be one of

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