ProHealth Top Coat aids in faster removal.
Healthy not harmful.
That’s the message OPI wants to convey about its new ProHealth Technology Base and Top Coats, launching in salons next month.
And the Coty Inc.-owned OPI has tapped a big voice to spread the word — influencer Hannah Bronfman, founder of the health, fitness and beauty blog HBFIT and nail art enthusiast.
Hannah Bronfman will help spread the word about OPI’s ProHealth.
The base and top coat, used in conjunction with OPI’s GelColor, address the vexing problem of removing gels, a time-consuming process that’s deterred some women from the service — or reduced the incidents of application.
With ProHealth, gels can be soaked off in as little as seven minutes, more than half the time of existing options. The technology also removes the barrier for salon operators who want to speed up the gel removal process to see more clients.
“Gels have reinvigorated the salon business,” said OPI cofounder Suzi Weiss-Fischmann. “The service isn’t going away.”
Although OPI would not comment on sales, industry sources estimate ProHealth will add $15 million to $20 million in sales.
Indeed, gels have been a welcome addition to the salon menu as they drive up average sales and encourage return visits. According