January 26, 2021

Adidas Has Been Suing Skechers for Knockoffs for 20 Years

A California judge is predominantly siding with Adidas in a trademark suit the German athletic brand filed against competitor Skechers USA Inc. in 2015.
But, this is just the latest development in a 20-plus-year legal battle that has pitted the companies against each other over claims of trademark infringement.
“Since 1995, the parties have entered into several settlement agreements as a result of litigation based on Skechers’s alleged infringement of Adidas’s trademarks,” federal court judge Marco Hernández pointed out in his latest ruling.
In the new order, issued on Aug. 3, Hernández denied several Skechers’ motions and granted a number of Adidas’ in a 2015 case in which Adidas accuses Skechers of knocking off three of its designs, including its popular Stan Smith trade dress.
“The Court denies Skechers’s motions for summary judgment regarding Adidas’s trademark infringement claims as to all of the disputed footwear,” the order reads. “The Court grants Adidas’s motions for summary judgment on Skechers’s functionality affirmative defense as to the Stan Smith Trade Dress and on Skechers’s descriptive fair use defense as to the Supernova Mark.”
In September 2015, Adidas sued Skechers alleging that the brand infringed on its iconic Stan Smith sneaker, its three-stripe mark and its “Supernova” trademark. In

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