January 26, 2021

Dr. Brandt’s Eye Gel: No Baggage Required

The late Dr. Fredric Brandt would be proud.
Just prior to his death in 2015, Brandt launched the first product of what became a blockbuster franchise, Needles No More. His successors continue with his vision to stretch the boundaries of traditional skin care, this time zeroing in on one of the most vexing of all issues — puffy, baggy eyes.
This month Dr. Brandt Skincare is introducing, via a pre-launch, Needles No More No More Baggage Eye De-Puffing Gel on the company’s website.
Under-eye is traditionally the entry point for serious skin care and one of the product categories where consumers are on a quest for a solution where they see instant results. The theory is a customer who likes an eye gel would purchase complementary products across the brand. The launch is seen as an avenue to introduce Dr. Brandt Skincare to younger consumers, both men and women, looking to get a head start on skin-care regimens.
“Stress, lack of sleep, dehydration, hormone imbalances and environmental allergies can make our under-eye skin look darker, more wrinkly and puffier,” said Dr. Shasa Hu, who joined the Dr. Brandt Skincare advisory board earlier this year. The board was created in 2016 in honor of Dr.

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