December 1, 2020
Uncategorized

Boys & Girls Design Their Dream Sneakers in Completely Different Ways

Puma rounded up 30 creative children who ranged from ages 5 to 15 years old to get the answer to a burning question.
“We asked ourselves… How would kids design their dream sneakers?” said product line manager Tanya Didenko at the sportswear brand’s first-ever Puma Kids Lab, held July 24 in West Hollywood, Calif., at Au Fudge restaurant, the Jessica Biel-owned celebrity mom hotspot.
“Fresh Off the Boat” star Ian Chen, 10, designed a sneaker at Puma Kids Lab.
The tots and teens participated in a workshop with Puma designer Neli Ernst, and street artists Jasper Wong and Yoskay Yamamoto, who mentored them as they exercised their imagination on the Basket and Basket Heart ($55) shoe silhouettes.
Among the attendees were “This Is Us” actress Lonnie Chavis, 9, “Fresh Off the Boat” star Ian Chen, 10, and “Modern Family” actress Aubrey Anderson-Emmons, 10.
A girl designs a sneaker with ribbons at the Puma Kids Lab.
Crayons, colored pencils, markets, string, ribbons, glitter and other crafty tools were distributed to the children along with plain line renderings of two sneaker styles on paper — their canvas.
Of course, age accounts for some of the reasoning behind the design aesthetic, but the differences between the boys and girls were

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