January 19, 2021

Millennial Fashion Trends and Purges at Resale

Data from online thrift store ThredUp shows what brands and items are hot and trending this summer, as well as what consumers are purging from their closets.
As for trends, hello Millennial pink — still the hot color for summer, but that means goodbye to coral. According to the resale site, there’s been a 99 percent increase in items purchased in the new shade of pink, while the site reported a 104 percent increase in purged coral-shaded bags and apparel items.
Metallics on the print side are in, with a 99 percent increase in purchased items, while floral prints saw a 104 percent increase in items purged from closets and sent to ThredUp.
ThredUp consumers — many of whom are Millennials — are searching for wide-legged jeans, and there was a 10 percent increase in items that featured the wide-legged style in a medium wash. Excised from closets — at a 103 percent increase — were cropped jeans in dark washes. Still hot among consumers is distressed denim, which was purchased 85 percent more than the average on the resale site. Losing some of its cool factor are apparel items — including jeans — with frayed edges, which are being purged 2.7 percent

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