December 1, 2020

Jenna Dewan Tatum Debuts Danskin’s Intimates Line in Fall 2017 Ads

Danskin on Wednesday will debut its fall 2017 “Fit for Everything” campaign featuring brand ambassador Jenna Dewan Tatum wearing its debut collection of intimates and loungewear.
“What’s really exciting to me about our ‘Fit for Everything’ campaign is that it’s so true to how I live my life. Dressing for day-to-night became a necessity when I became a mom, and I wear my Danskin from taking my daughter to school, to running errands, to date night or girl’s night out. We really wanted to capture that essence in this shoot,” said Dewan Tatum, who is a producer and host of NBC’s “World of Dance.”
Yu Tsai shot the campaign at a seaside Malibu, Calif., mansion, with Dewan Tatum practicing yoga on the balcony in leggings, relaxing in a bodysuit and joggers in the kitchen, and lounging in a coordinating bralette and high-waisted panty set. The actress-dancer was also photographed doing a “tree pose” on the beach while wearing an olive-toned leotard with laser-cut details. Danskin will also debut sleepwear and shapewear this fall.
“As an entrepreneur and mom-on-the-go, Jenna truly exemplifies the modern spirit of our fall collection, which is designed to meet the needs of Danskin’s contemporary consumer, whose wardrobe needs to

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