January 24, 2021

Joanna Vargas Expands Product Line, Comes to Nordstrom

Joanna Vargas, celebrity facialist, is broadening the reach of her natural skin-care line.
Vargas is primarily known for her self-named salons in New York and Los Angeles, where she caters to a high-end clientele, including Julianne Moore, Maggie Gyllenhaal, Karlie Kloss and Dakota Johnson. She launched her skin-care line in 2011, but it has mainly been distributed in small beauty boutiques that specialize in natural products — until now.
Beginning this month, 14 stockkeeping units will launch in Nordstrom doors and online, following moves earlier this year into Free People, Violet Grey and Revolve. The assortment will go into 10 doors in August, with plans for 30 more doors by the end of the year. A few products will also be sold at Neiman Marcus’ Wellness Shops at North Park Center in Dallas and in Plano, Tex., as well as online.
Vargas’ expansion is timed with two relevant shifts in the beauty space — a groundswell of consumer interest in natural skin care, and vast improvements in the technology used to make efficacious natural products.
“I’ve been doing faces for over 15 years, and you learn about ingredients very intimately, [about] different skin types and what people are looking for and certainly

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