January 16, 2021

Creative Playground Launches to Help Companies With Branding, Production, Celebrity Influencers

NEW YORK — Dari Marder, Nicole Winnaman and Maria Dolgetta have joined forces to create a new branding and marketing agency, Creative Playground, aimed at fashion, entertainment, beauty and wellness industries.
Their alliance has been a long time in the making — though one that came together without any trace of a headhunter. On the October day in 2015 that Marder exited the Iconix Brand Group as global chief marketing officer, Winnaman, a public relations and communications specialist, was the first to contact her. “Nicole said, ‘This is the day I’ve been waiting for for years,’” Marder said with a laugh Tuesday.
The pair first met in 2008, when Winnaman pitched Britney Spears to Marder for a Candie’s campaign. After working together for two years, they stayed in touch and always tried to work together. “Maria and I always felt that Nicole was the closest to being just like us. She was a businesswoman, but a creative and a mom, who somehow found this great balance to raise these beautiful girls. She was just juggling it just like we were,” Marder said.
In their 20-plus years working together at Iconix, Marder and Dolgetta handled a portfolio with 30 brands which included Badgley Mischka,

Follow WWD on Twitter or become a fan on Facebook.

Read More…