It’s clear that the marriage between the fashion and music worlds is stronger than ever. With fan bases in the millions and the ability to instantly connect with consumers, musicians and performers offer labels a unique platform to reach an audience.
This week, FN is highlighting the style stars who are making their mark on summer’s biggest stages in our High Notes series.
Puma has ramped up its presence with headliner acts recently. In addition to its wildly successful partnership with Rihanna, the athletic brand has teamed up with Big Sean and The Weeknd — and is helping outfit both.
“It is extremely valuable to us,” said Allison Giorgio, Puma’s senior director of North America brand and marketing. “The artists are not only extremely talented musicians and performers but show consistently that their creativity and passion can be applied to all sorts of areas in the art world. The same drive that pushes them to create music and experiences for their fans can be felt in the product collaborations they create with Puma.”
After hitting the stage for his “I Decided” tour at Radio City Music Hall in the spring, Big Sean has been making the rounds at summer festivals.
With the Summer Concert Series