Juicy Couture, one of the original California contemporary lifestyle brands, might be going on 22 years old, but it’s striving to stay on the cutting edge of youthful fashion with the appointment of celebrity stylist Jamie Mizrahi as creative director.
Mizrahi, who styles celebrities such as Katy Perry, Nicole Richie, Riley Keough, Sasha Lane and Suki Waterhouse, first came on board last year as a consultant for the company, now owned by Authentic Brands Group.
Sketches of Juicy Couture’s Spring 2018 Collection
“You pay stylists and celebrities to work with a brand, so why not go straight to the source?” said Nick Woodhouse, president and chief marketing officer of Authentic Brands Group. “Not only does Jamie have a great social following, her clients do too, and with a generation that’s so influenced by celebrity, she sees it all and lives that Juicy lifestyle.” He added, “Juicy has a unique place in the cultural zeitgeist of fashion that few brands have permission to own. It was always a bold and daring brand and we can continue to be disruptive by taking on a more outward lens with Jamie and layer her own sensibility on top of our DNA.”
Said Mizrahi, “I am not trying