January 27, 2021

Street Artist Bradley Theodore’s Fashionable Journey

LONDON — New York-based Bradley Theodore has social — and fashion — X–rays to thank for his rapid transformation from street artist to art star and bestseller at London’s Maddox Gallery.
Theodore rose to prominence after his colorful murals of Karl Lagerfeld and Anna Wintour on New York’s Kenmare Street caught the eyes of the fashion industry and grabbed the attention of James Nicholls, the managing director and curator of Maddox.
Known for his large-scale works, use of saturated colors, skull motifs and vivid skeletal interpretations of Wintour, Lagerfeld, Kate Moss, Kendall Jenner, Gigi Hadid and Cara Delevingne, Theodore works on multiple pieces at a time and has also created murals on the streets of Hong Kong, London, Los Angeles, Oslo and Paris.
His second show, “Second Coming,” at the Maddox Gallery saw the majority of his large-scale pop works sell quickly. Tickets to his first exhibition, held at Maddox last year, completely sold out.
“Bradley is the most prolific seller that we have,” said Nicholls. “We all love his work. The staff loves selling it. It also increased in value dramatically from last year. What fascinates us about Bradley is his social media following. Every single person who comes here — about 55 percent

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