November 28, 2020

Influence Peddler: Instagram Lip Artist Jazmina Daniel Named Cover Girl Ambassador

Cover Girl is getting a boost in the lip department, thanks to influencer Jazmina Daniel.
Known on Instagram as @missjazminad to her 1.2 million followers, Daniel has been chosen as a member of the Coty Inc.-owned brand’s Cover Girl Collective, a group of influencers that includes male makeup artist James Charles and Nura Afia, an American beauty vlogger who wears a hijab . She’s been tasked with conceiving new creative content around Cover Girl lip products to use on social media and she’ll also play a hand in product and campaign development.
Daniel shot to Insta-fame after the intricate designs she creates with makeup on her own lips went viral — recent posts include a mini-portrait of Rihanna from the pop star’s “Wild Thoughts” music video, as well as a tiny reproduction of Audrey Hepburn’s “Breakfast at Tiffany’s” movie poster, complete with a Tiffany blue backdrop.
“Jazmina is fierce. She is an artist and creator unafraid to experiment with makeup, but at the same time, does so with such incredible technique,” said Ukonwa Ojo, global senior vice president of Cover Girl. “She will develop beautiful and inspiring creative for social, inspiring people with the many possibilities of looks you can

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