January 26, 2021

Teenage kicks: what’s behind the trend for scribbled-on trainers?

From Vetements x Reebok trainers covered with the words “I’m bored” to Margiela’s “Leave a message”-scrawled kicks, graffiti-covered sneakers are everywhere. What’s the secret message?

There was a time when etching your current squeeze’s name, or maybe just an acid house smiley face, onto your Kickers in Tippex was the height of cool. This season, the fashion industry has taken note(s) and has been scribbling on its sneakers like it’s 1997.

Kim and Kanye’s customisable Yeezy Boost 350 V2s for kids, with “peace”, “love” and the names of their children written on them, sold out almost instantly when they went on sale last week – they have already been restocked. (It can’t have hurt that one-child Truman Show North West wore a pair of her own customised Yeezy kicks for a trip to New York’s Natural History Museum about a week before the drop.)

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