May 12, 2021

Melissa Shoes Debuts Futuristic New Boutique in NYC

Brazilian footwear brand Melissa has re-established its place in New York’s Soho district with an experiential store concept that is part boutique, part art gallery — and all kinds of cool.
After spending about five years in a retail space in Greene Street, the label has now reopened in a larger flagship location at 500 Broadway. The new Galeria Melissa NYC was designed by Brazilian Muti Randolph, who was also the creative force behind the London and São Paolo concepts.
Muti Randolph, designer of the Galeria Melissa NYC boutique
In crafting the look of the Broadway location, Randolph referenced some elements of the previous boutiques, but also incorporated design references for the local neighborhood and Melissa’s native country.
For instance, a live green wall in the back of the store is an ode to Brazil’s natural wonders. And the Greek columns that are used to display Melissa’s shoes mimic the architectural columns seen throughout Soho.
The lounge space inside the Galeria Melissa NYC
Melissa’s product displays reference Soho’s many architectural columns
Like other Galeria locations, the store will stock styles from Melissa’s core women’s collection, as well as its collaborations with designers such as Vivienne Westwood, Jason Wu, Vitorino Campos and the Campana brothers.
In addition, it will

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