The shirt brand that launched as mail order only in 1986 now has stores all over the world and has earned Wheeler a £16m payout
Yes, I wanted to have my own business from a young age. When I was at primary school, my father used to sell flowers at Wolverhampton market and I’d go with him. It was sort of magic, we were getting something for nothing. You sowed a seed in the ground, cut it and sold it. And I had lots of my own funny little ventures at school.